Welcome to Fahlgren
We're one of the largest independent communications companies in the U.S. Home to 125 minds, hearts and souls dedicated to invigorating brands and motivating consumers through smart advertising, public relations, digital marketing, account planning and media buying solutions from our eastern U.S. and Denver offices.
Whether it's selling Happy Meals®, giving healthcare systems a competitive edge, or romancing tourism destinations, our advertising moves the needle, moves emotions, and moves people to take action. And we've got some great stories to tell you about the innovative ways we've done it.
Breakthrough results happen because we raise the bar every day. We blend experience, creativity, and innovation to get results. And then some. The outcome? A client satisfaction rating five times the national average. Award-winning work with the nation’s best brands. And now, we’re even better together with Edward Howard.
What's new at Fahlgren
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- Fahlgren, Edward Howard to Join Public Relations Businesses
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Alignment Forms Independent Powerhouse: Largest Firm in Ohio and Top 30 Nationally
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- The Rules are About to Change
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Last week I got invited to a lunch and learn titled The Obama Factor & FTC Update. Three associates from the law firm Frost Brown Todd came into our offices to speak about this very interesting subject.
One of the topics they addressed was collecting behavioral data online, which to me, as an advertiser is key information to my clients' businesses. Today, consumers have control over where and how they receive messages. The purpose of behavioral targeting is to send our client's message to the right person when they are ready to receive it.
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- It's not the _____. It's the _____.
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(You fill in your own blanks.)
There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology.
Our view is that technology has morphed from an additional vehicle to a great enabler and equalizer. We know Americans are more and more adept at multi-tasking. A recent Experian Simmons report revealed that approximately 90% of us watch TV in a typical day and upwards of 70% use some other media while doing so. Surfing the web, using cell phones and emailing were cited as activities most often done while watching TV.
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- Tips for building a strong corporate reputation and maintaining it
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In high school we thought our reputation meant the world. Everyone tried his or her hardest to protect an image. We were painstakingly set on who we wanted to be and would do anything to defend it. We monitored the conversations going on around us like hawks, always careful to analyze every shred of gossip to see what people were saying about us. And though that time in everyone's life is difficult, I think we, as professionals, could actually stand to learn a lot from teenagers and their deep commitments to their reps.
I'm not saying we completely revert back to our teenage days of name-calling and pettiness, but I do think that if we take a hybrid sample of our teenage spirit and professional knowledge, it can really start to work in our favor and benefit our clients. In fact, measuring a corporate reputation is increasingly the focus of several professional studies.
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- Tech Gadgets Get Personal
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Top 10 personal technologies of this decade
PC Magazine just came out with their best of the decade list. Here are my own favorite personal technology products introduced this decade, in no particular order.
- Apple iPod. If a fire started in my house and I had to choose between saving my iPod or the dog, I would grab the iPod.
- Apple iTunes. It made the iPod possible and legitimized digital music.
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- @Fahlgren
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Upcoming Facebook changes: 7 things brands need to know http://ow.ly/Olvh
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- @fahlgrenmortine
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Building a case for PR http://ow.ly/EWJW